Lean AI transformation for ambitious underdogs.

Big goals and no budget for bloat.

(and that’s your biggest advantage.)

Necessity is the mother of invention.

When Toyota was a small company, Mr. Toyoda decided Ford was too wasteful to copy. That’s how the world’s most efficient production system — and a multi-billion global company — was born.

What’s happening today with AI might be the biggest waste of all time. Billions thrown at tools and pilots, and only 6% of companies seeing a clear, company-wide return on AI.

AI natives have figured out the solution, and it will work for you too.

Value first, not AI first.

We flip the sequence.

Instead of starting with AI, we crystalize your long-term ambition and the value that keeps customers coming back for more.

From there we help you redesign the work so humans and AI create that value together, more efficiently.

Waste comes out. Misaligned money gets redirected. Capability compounds. You keep the ambition without the bloat.

That’s the lean approach applied to AI transformation, and it will give you a massive edge.

Groundbreaking’s AI Accelerator

See more clarity, less complexity, and real bottom-line impact in 90 days.

Next-Ready Strategy

A strategy that ensures your investments go 10x farther

Most business strategies don't give the clarity needed to compete in a world shaped by AI.

We help your executive team think differently about your business, then align on a path forward that creates:

  • more business and customer value

  • more efficiency and productivity

  • a competitive moat that compounds over time

We’ll also surface 6- to 7-figures of misaligned spend to fund your future.

Co-Creation

The fastest way to unite cross-functional teams and boost AI ROI.

Our Value-First workshops engage your teams to co-create a new way of working.

We’ll map and redesign the integrated system for the area of greatest impact.

  • One end-to-end customer journey to improve retention

  • The internal value chain that supports that journey to remove complexity

  • a new end-to-end AI-enabled workflow to improve velocity — with clear roles for humans & AI

Activation

Solve the root causes of AI adoption resistance and misalignment.

After you’ve implemented your new end-to-end workflow, the work doesn’t stop.

Trust, incentives, culture, structure, and even UX can hold back progress.

Our Human-AI Lab uses an ethnographic approach to surface and resolve blockers in how humans work with AI.

Through experimentation, we’ll observe what works, then codify the new process so you can scale it.

Outcomes

Long-term clarity in the midst of uncertainty

Improved revenue and customer lifetime value

Improved margins, productivity and efficiency

Unified teams with more purpose, less burnout

Differentiation and competitive advantage

Compounding capabilities

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“Hi, I’m Jen Rice.

An ex-management consultant, I live at the intersection of ruthless efficiency and "what’s possible here?" I get weirdly excited about stripping out deadweight and complexity… and challenging the assumptions that created the mess in the first place.

I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco, helping my clients streamline how they create customer value across functions.

Now I’m a global citizen, bringing this approach to AI transformation — and to the challengers I so admire.

  • “Jen helped us simplify our customer promise, gain alignment at all levels of the organization, and simplify decision-making. We've seen measurable progress on our shared goals.“

    — Erik K, CX Director, Energy Company

  • "Jen is a very skillful facilitator. She worked with our leadership team, keeping them out of the weeds… at the end of the day we were enthusiastic, and two years later, we’re still committed to our path!”

    – Sharon, Director, Government

  • “I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive."

    – Rachael, Chief Customer Officer, B2B Tech

  • "Jen has the unique ability to tailor her messages to audiences at all levels in the organization.”

    – Coleman, Brand leader, Johnson & Johnson

  • " Jen turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

Less friction, more momentum.

Book a call