We help B2B challengers outperform in an AI-powered world.
AI has changed the rules of growth.
(and it works in your favor)
The old playbook said to expand: more customers, more products, more regions. And that worked for big companies that could afford the expense — but it creates waste and friction for smaller companies trying to grow.
It doesn’t work in an AI-powered world either. AI multiplies the cost of complexity, but rewards simplicity. That doesn’t mean you can’t expand — it means there’s a smarter way to do it.
A 75-year old process points the way.
Necessity is the mother of invention.
When Toyota was a small, scrappy company in a war-torn country, Mr. Toyoda decided Ford was too wasteful to copy. That’s how the world’s most efficient production system — and a multi-billion global company — was born.
What’s happening today with AI might be the biggest waste of all time. Billions thrown at tools and pilots, and only 6% of companies seeing a clear, company-wide return on AI.
AI natives borrowed from Toyota’s playbook, and it will work for you too.
Hello lean.
Value first, not AI first.
This is the lean, AI-powered growth playbook:
Instead of starting with AI, we crystalize your long-term ambition and the value that keeps your ideal customer coming back for more.
From there we help you prioritize investments and redesign the work so humans and AI create that value together, more efficiently.
Waste comes out. Misaligned money gets redirected. Capability compounds. You keep the ambition without the bloat.
That’s how we give emerging-market challengers the edge.
Groundbreaking’s Leapfrog Program
See more clarity, less complexity, and real bottom-line impact in 90 days. And our success is tied to yours; we take part of our compensation from measurable outcomes.
Next-Ready Strategy
A strategy that ensures your investments go 10x farther.
Most business strategies don't give the clarity needed to compete in a world shaped by AI.
We help your executive team think differently about your business, then align on a path forward that creates:
more business and customer value
more efficiency and productivity
a competitive moat that compounds over time
We’ll also surface 6- to 7-figures of misaligned spend to fund your future.
Co-Creation
The fastest way to unite cross-functional teams and boost AI ROI.
Our Value-First workshops engage your teams to co-create a new way of working.
We’ll map and redesign the integrated system for the area of greatest impact.
One end-to-end customer journey to improve retention
The internal value stream that supports that journey to remove complexity
a new end-to-end AI-enabled workflow to improve velocity — with clear roles for humans & AI
Activation
Solve the root causes of AI adoption resistance and misalignment.
After you’ve implemented your new end-to-end workflow, the work doesn’t stop.
Trust, incentives, culture, structure, and even UX can hold back progress.
Our Human-AI Lab uses an ethnographic approach to surface and resolve blockers in how humans work with AI.
Through experimentation, we’ll observe what works, then codify the new process so you can scale it.
Outcomes
Long-term clarity in the midst of uncertainty
Improved revenue and customer lifetime value
Improved margins, productivity and efficiency
Unified teams with more purpose, less burnout
Differentiation and competitive advantage
Compounding capabilities
“Hi, I’m Jen Rice.
An ex-management consultant, I live at the intersection of ruthless efficiency and "what’s possible here?" I get weirdly excited about stripping out deadweight and complexity… and challenging the assumptions that created the mess in the first place.
I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco, helping my clients streamline how they create customer value across functions.
Now I’m a global citizen, bringing this approach to AI-powered growth — and to the challengers I so admire.
Less friction, more momentum.
Former clients include:
