When possibilities are endless, how do you choose?
JEN RICE, PERSONAL TRAINER FOR YOUR MINDI help multi-passionate leaders and founders make clearer decisions in an age of infinite possibility.
Are you a possibility junkie?
You’ve always been fast and curious. Coming up with new ideas has never been the problem: choosing is.
And now along comes AI, which spawns even more ideas and pushes the cost of experimentation to near-zero.
Add the tendency to keep your options open as everything changes every Tuesday, and you’ve got a perfect decision storm.
How you decide matters.
When you’re stuck, the obvious move is to gather more information.
Ask AI. Talk to smart people. Do more research. And maybe that’s worked for you so far.
But the more you rely on something outside yourself to resolve decisions, the weaker your capacity to make them.
Even listening to your gut has drawbacks; without a systematic process, it’s hard to make repeatable decisions or bring teams along.
Clarity is a whole-mind game.
Whole-brain leaders — those who balance the strengths of left and right hemispheres — are linked 22% higher revenue growth and 34% higher profitability growth, according to Accenture.
Leave it to a management consulting firm to assume that decision-making all about the brain. Did you know there are 100 million neurons in our guts and 40 million in our heart centers?
The mind is far vaster than the grey matter between our ears. When your decisions are informed by your whole mind — logic, creativity, intuition and emotion — that’s when possibility turns into confident progress.
“It was extraordinary. Five years later, I’m still using these tools.” - Sam, MENA Principal
The Whole-Mind Decision Gym
You’ll access every mind mode to make one consequential decision. This includes surfacing your unique “Decision DNA” — understanding the needs and emotions that drive you, even subconsciously. You’ll walk away with a tailored toolbox that will help you make not just this decision, but all the ones to come. Plus protect your judgment and decision-making skills as you use AI.
GUT CHECK
90 minutes
Pressure-test a big decision.
Good for: When your gut and brain disagree; there's a gap between decision and full commitment. Or it's big enough to need validation. 
DECISION SPRINT
3 sessions
Work through options.
Good for: A high-stakes or complex decision with competing priorities, multiple perspectives, and/or plenty of possibilities. 
POSSIBILITY SPACE
5+ sessions
Define your next chapter.
Good for: Pivots, starting a new business, major transitions. You have more possibilities than you know what to do with.Which is right for you?
“Hi, I’m Jen.
I’m an ex-management consultant, a globe-trotting explorer, and possibility junkie. I’m also a trained somatic leadership coach.
I developed this blend of “whole-mind modes” — structured, creative, emotional, and body-based intelligences — to keep my own decisions on track… and to pull myself back to what matters most after I’ve chased a few shiny objects.
Over 50 leaders and founders have run through this process and… it works! I’m now working on a book and creating AI-based decision tools. Follow my new Substack or book a curious conversation.”
Program FAQ
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I developed the Whole Mind approach through:
My naturally intuitive, lateral-thinking mind
A 30 year career in management consulting, creating structured decision tools
Extensive research into human behavior and the intrinsic motivations that subconsciously inform decisions
Lay-ordained in Zen Buddhism and trained in somatic leadership coaching, both of which taught me awareness, presence, and body-based intelligence
I’ve also refined this approach with over fifty 1:1, group and workshop participants. Scroll down for testimonials.
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Designed specifically for your fast-thinking, curious mind
Anchored in deeper self-awareness so every decision is more aligned
Integrates multiple perspectives and modes of intelligence to become a better decision-maker
Blends coaching with decades of business strategy expertise, which accelerates the process
Lastly, it gives you a way to explain your decisions to your teams, and replicate the approach so you’re no longer the bottleneck.
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When you sign up, you can access the link to book your first call. Be sure to give yourself time to complete the course first -- plan for an hour to lay the foundation for clarity. At the end of our first call, we'll agree on next steps and book your remaining calls, which must be used within 30 days of the first call.
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You’re probably a possibility junkie — ideas aren’t the problem, choosing is.
For founders and CEOs who need to clarify and simplify the path forward.
For new / aspiring founders who need to decide what to build and who to serve.
For possibility junkies inside companies, often leading functions like innovation or product.
It’s not always about business. This process has led several of my clients to go on sabbatical: a former serial entrepreneur is now living the van life, and a former pharma exec is living in a commune.
You never know where this path leads!
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Fire away! You can email me at jen@begroundbreaking.co.
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"Finally have a filter"
“The clarity I have because of this work is the bedrock of all this momentum. I’m also very conscious of a consistent flow of great energy when I talk with people about my vision, and the ongoing series of uncanny coincidences that keep occurring. Jen helped me untangle not only this particular situation, but a lifetime of struggle. I finally have a filter for prioritizing all these dazzling ideas!”
- John, New Founder
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"From murky to clear"
“Jen’s framework is the perfect balance of emotional intelligence and analytic reasoning. It’s a really clear way of assessing and then organizing one’s felt experience, and connecting it to tangible goals and impacts. It also turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”
— Katie, Chief of Staff
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"Immediate impact"
“I have worked with my fair share of coaches and consultants, but working with Jen was unique and made an immediate impact in my work/life balance. In short order, I was able to cut 20 hours from each week, clearly identify potential projects that are not a good fit, feel extremely confident about saying no, and gained clarity on a new business model that’s a better fit for my aspirations. Thanks Jen!”
- Lauren, Co-Founder, Brand Agency
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"Crystal clear ICP"
“I was struggling with defining who I most want to work with in my business. Jen coached me into a powerful realization: my high-value clients share some of my core values!
In a short amount of time, Jen helped me move from being totally uncomfortable in defining my ideal client to being crystal clear about the folks I most enjoy working with. That clarity is already helping me rethink how I approach business development.
I'd recommend anyone who is looking to unlock self-knowledge to work with Jen — she has the lived experience and deep skills to guide you to real change in your work and life.”
— Cali, Founder
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"Groundbreaking."
“Jen’s approach was "Groundbreaking" in terms of reorienting how I approached decision-making and prioritization. It allowed me to be honest with myself about what I actually needed to do in order to move me towards greater personal health as well as professional fulfillment.
It was incredibly eye opening… like discovering my true self for the first time.
I feel better equipped to move towards more balance and health and have a reinvigorated passion for disrupting norms and systems.
Bottom line, the program was exceptional… especially for those who are on the neurodivergent end of the spectrum.”
— Bryan, Group VP and New Founder
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"What Jen does is magic."
"It is impossible to overstate the transformation that has accompanied this program and the work I have done with it and adjacent to it. Not only do I feel like my life has direction, I feel like I have connected to the flow that was always there.
I’m more certain about my pathway, and excited about my brand and the possibilities. Having Jen as a coach is the fuel to get focused, build and grow the business I want at this stage in my life. What she does is magic.”
– Beth, serial entrepreneur
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"Doubled my earning potential"
I'm amazed how Jen helped me figure out how to do the work that really lights me up, on my own terms, and double my earning potential in the process. This process really works!”
— Jeff, New Founder
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"Clear value"
“In short order, Jen provided the additional structure and guidance needed to further refine my business purpose and core values. The way she approaches this process is thought-provoking yet simple to understand, and provides clear value to those looking to develop their brand or overall business.”
— Nicole, CEO & Founder
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"Lit the path forward"
“Jen is like an intuitive acupuncturist for the psyche, knowing just where and how to apply her needle-like questions and reflections to help me unlock deeper and more authentic self-awareness and light the path forward. I couldn’t be happier with the result of our work together.”
– Kate, New Founder
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"Clarifying and expansive"
“Working with Jen was transformative in ways I couldn’t have anticipated.
Jen tapped into my way of thinking, my core needs and values, and helped me refine my strategy and messaging such that it feels truly authentic.
Jen’s process was both clarifying and expansive. She challenged me to strip away unnecessary complexity while retaining my values, mission, unique voice - and my propensity for thinking big.
The overall program is magical; not without struggle, but I’m not sure one can avoid the messiness that comes with figuring things out.
If you’re looking for someone who can help you not only clarify your focus but also ignite your momentum, I can’t recommend Jen highly enough.”
— Selena, New Founder
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"A sense of freedom"
"I’m a very self-reflective person who has worked with other coaches, and I was surprised at the progress after just our first coaching session. Growth is the usual feeling in any coaching program, but doesn’t necessarily break me out of any beliefs or paths I’ve been on. But Jen was also able to introduce me to a real sense of freedom….
The online content and tools provided a useful structure and foundation, while the leaps came from the 1:1 coaching, which is where Jen's magic shines brightest. Highly recommend!"
— Elizabeth, career pivot
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"Empowering."
"Working with Jen was like wind in my creative and intuitive sails. It felt natural! Each step steered into the next one very thoughtfully and organically. I felt empowered and challenged at every step as we dialed in on what matters to me and what I can do about it. Jen is intentional, fully present, engaged, and is fearless in sharing her feelings and insights. And she's fun! Our sessions never lacked joy or compassion.
I now have a clearer sense of how I show up day to day. I can ask myself core questions that allow me to look at the world with more confidence and clarity. I don't feel as whiplashed by all the amazing opportunities that pop up each day. I also don't feel as burdened by daily problems. The process is empowering."
- Russ, Design Director & New Founder
