Simplifying AI transformation for complex & regulated mid-market businesses

Does AI transformation have to be so hard?

Not if you start at the root.

The obvious way to add AI isn’t the most effective.

Most start with pilots, tools, workflows, adoption, training.

But the real constraints — the one already creating friction in your business — are sitting upstream, lurking in your strategy and how you work.

Unaddressed, AI will amplify the problems, not solve them.

Only 6% of companies are seeing company-wide ROI from AI (McKinsey). The rest started in the wrong place.

We begin with the hidden but high-leverage opportunities, then add AI so you get compounding results.

Groundbreaking’s Traction Programme

See more clarity, less complexity, and real bottom-line impact in 90 days.

Next-Ready Strategy

A strategy that ensures you can compete in the age of AI

Most business strategies are based on outdated logic, and won’t help you to compete with AI natives.

We help your executive team think differently about your business, then align on a path forward that creates:

  • more business and customer value

  • more efficiency and productivity

  • a competitive moat that compounds over time

We’ll also surface 6- to 7-figures of misaligned spend to fund your future.

Co-Creation

The fastest way to unite cross-functional teams and boost AI ROI.

Our Traction workshops engage your teams to co-create a new way of working.

We’ll map and redesign the integrated system for the area of greatest impact.

  • One end-to-end customer journey to improve retention

  • The internal value chain that supports that journey to remove complexity

  • a new end-to-end AI-enabled workflow to improve velocity — with clear roles for humans & AI

Activation

Solve the root causes of AI adoption resistance and misalignment.

After you’ve implemented your new end-to-end workflow, the work doesn’t stop.

Trust, incentives, culture, structure, and even UX can hold back progress.

Our Human-AI Lab uses an ethnographic approach to surface and resolve blockers in how humans work with AI.

Through experimentation, we’ll observe what works, then codify the new process so you can scale it.

Outcomes

Long-term clarity in the midst of uncertainty

Improved revenue and customer lifetime value

Improved margins, productivity and efficiency

Unified teams with more purpose, less burnout

Differentiation and competitive advantage

Compounding capabilities

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“Hi, I’m Jen Rice.

I’ve been working with complex businesses — like B2B, fiserv, telco and energy — to drive customer and business value for three decades.

I previously served as B2B Sector Lead and CX Principal at Forrester in San Francisco, helping my clients unite brand, CX, operations and technology.

Now I’m a global citizen, bringing this approach to AI transformation — and building a network of like-minded AI transformation pros to deliver measurable results.

Meet the team

  • “Jen helped us simplify our customer promise, gain alignment at all levels of the organization, and simplify decision-making. We've seen measurable progress on our shared goals.“

    — Erik K, CX Director, Energy Company

  • "Jen is a very skillful facilitator. She worked with our leadership team, keeping them out of the weeds… at the end of the day we were enthusiastic, and two years later, we’re still committed to our path!”

    – Sharon, Director, Government

  • “I highly recommend Jen to anyone looking for a brilliant and seasoned strategist to quickly uncover ways to be more competitive."

    – Rachael, Chief Customer Officer, B2B Tech

  • "Jen has the unique ability to tailor her messages to audiences at all levels in the organization.”

    – Coleman, Brand leader, Johnson & Johnson

  • " Jen turns previously murky situations into a clear way of identifying what is happening, and what can be done next.”

    — Katie, Chief of Staff

Less friction, more momentum.

Book a call